Walter dorwin teague biography of mahatma

American pioneer industrial designer (–)

Walter Dorwin Teague (December 18, – Dec 5, ) was an American unskilled designer, architect, illustrator, graphic designer, author, and entrepreneur. Often referred to pass for the "Dean of Industrial Design",^[1] Teague pioneered in the establishment of mercantile design as a profession in honesty US, along with Norman Bel Geddes, Raymond Loewy, Henry Dreyfuss^[2] and Patriarch Sinel.^[3][4]

Regarded as a classicist and adroit traditionalist despite a later shift rear modern tastes,^[5] Teague is recognized renovation a critical figure in the broad of mid-century modernism in America.^[6] Pacify is widely known for his traveling fair designs during the New York World's Fair, such as the Ford Structure, and his iconic product and carton designs, from Eastman Kodak's Bantam Key to the steel-legged Steinway piano.^[7]

A self-described late starter whose professional acclaim began as he approached age 50,^[8] Teague sought to create heirlooms out close mass-produced manufactured objects, and frequently insignificant beauty as "visible rightness".^[9] In Teague assembled an industrial design consultancy consequent known as Teague.^[10]

Biography

Teague was one be worthwhile for six children born to an historic Decatur, Indiana family. In , Teague's grandfather had moved from North Carolina to Pendleton, Indiana, home to lone of America's largest Quaker communities.^[9] Teague's father, of Irish forebears, became top-notch circuit-riding Methodist minister (and later full-time tailor) who settled in Pendleton state his family. With little money, rendering Teague household was laden with books.^[5][6][9]

At age 16, while he was immobilize in school in Pendleton, Teague struck as a handyman at the regional paper, where he quickly became uncomplicated jack-of-all-trades and eventually a reporter.^[6][9]

Teague one Cecelia Fehon in They had team a few children: Walter Dorwin Jr., Cecily Fehon and Rudolf Lewis. Teague and Fehon divorced in

His second wife was Ruth Mills with whom he co-authored the murder mystery You Can't Way out Murder.^[11]

Career beginnings

Books on architecture in monarch high school library influenced Teague's sadness to become an artist.^[8] At 19 years old, Teague left Indiana long for New York City.^[2] He studied trade from to at the Art Group of pupils League of New York, where bankruptcy met his first wife, Celia Fehon, a fellow artist. To earn legal tender upon his arrival in New Dynasty, Teague checked hats at the Youthful Men's Christian Association in Manhattan, place he also began sign painting. Sovereign lettering work evolved into illustration projects for mail order catalogues, for which he drew apparel items such by reason of neckties and shoes. Refusing involvement deceive the fashion industry, Teague focused top creative efforts on elaborate advertising illustrations, which caught the attention of Director Whitehead, an advertising executive whom Teague had met at the YMCA.^[6][8][9]

Whitehead leased Teague at the Ben Hampton Advertizing Agency. When Whitehead left Ben Jazzman for the larger agency of Calkins & Holden in , Teague went with him. During Teague's four duration at Calkins & Holden, he forward a distinct artistic style recognized coarse Earnest Elmo Calkins as a understanding accommoda of past art and present age production.^[2][6][9]

By , Teague was an physical freelancer in decorative design and wordprocess. He also shared offices with Doc Rogers and Frederic Goudy, and was a co-founder of Pynson Printers. Teague became known for his distinctive frames for advertising art, which blended Fancy and Renaissance influence with a clearness ideal for high-volume printing presses.^[6][9]

In , Teague left Calkins & Holden signify expand his freelance work from her highness own typographic studio.^[5][9] Through his rich distinct design contributions to magazines, Teague's genus style earned widespread recognition in sovereign field, particularly during the early fierce when he designed frames for depiction famous Arrow Collar ads.^[5][6] "Teague borders" became a generic term for gap frames of a certain type, all the more those created by others.^[8][12]

By the mids, as the demand for border designs weakened, Teague had become lightly complicated in commercial packaging. Intrigued by glory International Paris Exposition and European florid movements, Teague left for Europe put out June 30, , to investigate Inhabitant design. While abroad he familiarized yourself with Bauhaus work during an carnival in Italy, and became greatly carried away by the architectural creations and belles-lettres of Le Corbusier.^[5][6]

Pioneering an occupation

As nobleness Great Depression loomed in America delighted mass-produced, machine-made objects intensified, large companies were desperate to find measures stand for survival.^[8] Stirred by European modernism, America's design heritage, and a keen intelligence of modern market dynamics, Teague promoted new ideas about the impact tolerate significance of design in American the world, fueled, so, too, by the sadness to transform machine-made objects into contextual heirlooms.^{[6][9][13][14]}

Shortly before Teague concluded his origin advertising career, he partook in a few commissions in product design, for which a growing number of clients sought-after counseling.^[8][15] At age 43, Teague mighty a sole proprietorship devoted to merchandise and package design. By , Teague added "Industrial Design" to his analysis upon landing his first big user, Eastman Kodak.^[1]

Richard Bach, a curator only remaining the Metropolitan Museum of Art, esoteric recommended Teague to Adolph Stuber, skilful top manager of Rochester, New York-based Eastman Kodak, when the company was considering the assistance of an grandmaster to design cameras. With no appreciation of cameras, Teague proposed working on-site in collaboration with Kodak engineers.^[15] Intriguing according to engineering necessities, insisted Teague, "ultimately leads to greater beauty existing heavier sales."^[9] In Teague's Forbes fib, "Modern Design Needs Modern Merchandising," accessible February 1, , he advises, "The designer who gets results for integrity manufacturer plans with all departments collide a business before he ever lays pencil to drawing board."^[7]

On January 1, , Teague embarked on a representation endeavor that culminated in an farflung relationship with Kodak^[15]—that would last depending on his death.^[16] He designed a calculate of well-known Kodak cameras, including trace Art Deco gift camera (), authority Baby Brownie (), the Bantam Tricks () (considered a masterpiece of Charade Deco styling^[17] and one of honesty most popular cameras ever produced,^[18]) plus the Brownie Hawkeye ().^[1] By redesigning the camera case to match glory camera, the two items presented neat unity difficult to break during purchase; thus, the sales of carrying cases increased four times over in ^[9]

Teague's camera designs for Kodak expanded happen to the design of Kodak's displays, sell spaces, and exhibits. By , excellence company created an entire styling partition, to which Teague's role became advisory.^[15]

Design expansion & corporate identity

Within one years of his first endeavor fellow worker Eastman Kodak, Teague's scope of unskilled design work and number of customers multiplied.^[15] While design culture sustained a- rather elitist attainability through the heartless, Teague pursued strategic relationships with necessary businesses selling products to the hoi polloi. In addition to gaining widespread heed for such designs as the Marmon V, the first automobile to possibility conceived by an industrial designer, meant by Teague and his son, Director Dorwin Teague, Jr., and the Steinway Peace Piano, Teague's work also objective 32 design patterns for Steuben Window, a division of Corning Glass Workshop canon, three radios produced by Sparton (the 'Bluebird' and 'Sled' table models dispatch the 'Nocturne' console), and the draw up of passenger cars and diners get to the New York, New Haven, take Hartford Railroad.^[9][15][18]

The concept of "Corporate Identity" emerged from the cross-disciplined work give evidence commercial design and the human-designed earth, first shown through Teague's retail-space imitation for Eastman Kodak.^[13][15][18] Elevating this thought into a first-of-its-kind corporate identity information for Texaco Company, Teague created unsullied expansive brand image that included decency design of full station layouts broach Texaco service stations, pumps, signs, cans, and trucks.^[12][18][19] More than 20, flawless these art-deco style stations had archaic built worldwide by ^[2]

World's Fairs subject expositions

In the s and s, integrate identity was prolifically popularized in Earth through elaborate fairs and expositions, which showcased industry sponsors' contributions to current living. Teague—who, prior, had no undemonstrati training in architecture or engineering^[9]—succeeded convoluted becoming licensed as an architect pull New York State.^[6]

Teague commenced his broad involvement in exhibition design with fulfil work on the Ford Building sharpen up Chicago's Century of Progress fair,^[20] in the direction of which he prepared for three months, commuting between Detroit and New York.^[9] His architectural contributions also included primacy Texaco exhibition hall at the Texas Centennial Exposition in Dallas, Texas, captain the Ford pavilion for the Calif. Pacific International Exposition in Balboa Woodland in San Diego.^[21]

Teague made a considerable impact on the New York World's Fair as one of seven chapters of the Fair's design board, swallow was also responsible for nine bodied displays.^[8] In addition to his base of the Ford and U.S. Fix pavilions, Teague introduced the new Secure Cash Register Model, exemplifying "art moderne", with a seven-story high cash rota placed atop the NCR exhibition, further shown at the Golden Gate Worldwide Exhibition in San Francisco.^[22]

Teague's additional traveling fair work includes that for the Milano Triennial,^[23] Civil War Centennial Dome take away Richmond, Virginia, the US Science Interior for the Seattle World's Fair, because well as the "House of greatness Future" for the Festival of Bunkum or buncombe at the New York World's Fair.^[12][20][24]

Post-WWII: confirming a profession

Teague, along with duplicate industrial designer pioneers Raymond Loewy extort Henry Dreyfuss, experienced monumental success mass World War II. The post-war fiscal boom fueled the American consumer's wish for more and better products, progressive the demand for industrial design amidst American businesses.

In , Teague victoriously defended the assertion that industrial mannequin was a profession, citing its offerings to the public good before prestige appeals court in New York Return, setting a national precedent.^[6]

Walter Dorwin Teague Associates

As early as his first Kodak designs, Teague had accumulated a side of expert associates. By , Teague's office grew to 55 employees, as well as architects, engineers, 3D artists and productive designers. Teague had also signed surmount first design retainer contract with Film, culminating in the development of ethics Land Camera, the first camera compelled to develop its own prints, external in ^[12][15] In , when Teague's growing studio of designers, architects obtain technicians was supplemented with an subject division, Teague changed his company re-erect from a sole proprietorship to span partnership, allowing senior staff to engrave partners in Walter Dorwin Teague Associates.^[25] In , Frank Del Giudice (who would later become the company's president^[26]) represented WDTA in seeking commissions stick up The Boeing Company, not only original WDTA's lasting relationship with Boeing, however the company's substantial impact in aerospace.^[12][27]

By , WDTA's client list included Ac'cent, Polaroid, Schaefer Beer, Procter & Hazard, UPS, Steinway, General Foods Corporation, Boeing, Con Edison, Du Pont, US Whip up, NASA, and the US Navy.^[18] Boss Fortune survey reported that WDTA was then second in gross revenue between those industrial design firms also observation architecture and interior design (Raymond Loewy Associates was first).^[12]

Accredited with iconic designs such as the UPS truck, Pringles Potato Chips canister, Scope Mouthwash jar, Reagan-era Air Force One, Polaroid Ground Camera,^[18] and more.

Walter Dorwin Teague Associates is now known as Teague. The privately held Seattle-based company comment most commonly recognized today for hang over work in consumer electronics, aviation, digital, virtual reality, and autonomous vehicle associations design. Its clients include Microsoft, Hewlett-Packard, Samsung, Panasonic, and Boeing, and projects such as the Xbox and dignity Boeing Dreamliner.

Society of Industrial Designers (SID)

Teague, Loewy and Dreyfuss, as all right as 15 East Coast designers,^[1] implanted the Society of Industrial Designers (SID) as "tangible evidence of the advent maturity of the field," according face up to Teague, who also said, "Its aim is to define and maintain patterns of ethics and performance within leadership profession, and to guide and underpin the still somewhat experimental education carefulness future designers.^[15] For his accomplishments elaborate establishing industrial design as a m‚tier, Teague was named the first pilot of SID in February ^[1]

In , the SID changed its name open to the elements the American Society of Industrial Conceive of (ASID), and by the organization difficult evolved into today's Industrial Designers Theatre company of America (IDSA).^[1]

Death

Teague died in Flemington, New Jersey^[16] on December 5, , less than a year after addressing the Royal Society of the Arts,^[6] and less than two weeks wrong of his 77th birthday. Twice united, Teague was survived by his shortly wife Ruth, his two sons added his daughter (from his first marriage).^[28] His son, Walter Dorwin Teague Junior, who began working with his cleric in , also devoted his pursuit to industrial design until his groove death in ^[5][18]

Posthumous recognition

In , greatness ASID honored Teague by offering authority organization's first scholarship program, The Conductor Dorwin Teague Scholarship, eligible to pick junior students majoring in industrial mannequin. The first scholarship of $ was presented in May ^[29]

In , Teague posthumously won the Personal Recognition Bestow from IDSA.^[1]

In January , Teague was one of twelve honored by significance United States Postal Service as "the nation's most important and influential industrialized designers," with a special edition forestall postal stamps. The Smithsonian's Cooper-Hewitt State Design Museum was the setting symbolize the dedication.^[30]

In August , Teague was named to the Academy of Membership by the IDSA.^[31] Such recommendations emblematic for members in good standing who have earned the special respect flourishing affection of the membership through renowned service to the society and tend the profession as a whole."^[32]

Biographical Infotainment Film

In the feature documentary film "Teague: Design & Beauty" by independent producer, Jason A. Morris, premiered in Austin, Texas. The film documented Teague's philosophy, his rise to prominence, his roiled relationship with a rebellious son, boss the stories behind some of fillet greatest designs. The film was knob official selection at the Newport Strand Film Festival,^[33] Trail Dance Film Celebration, and San Diego Design Film Acclamation. It was also screened at conceive of schools and museums across the Combined States.

Publications

Teague's best-known book, Design That Day- The Technique of Order reconcile the Machine Age, was first publicised in ,^[34] as the first jotter on the whole subject of profit-making design, tracing the development of contemporary design and outlining necessary techniques in the matter of the solution of design problems. Stated doubtful as a "milestone" in the assiduity, the book explores the evolution sketch out civilization's reliance on increased industrialization challenging explains the designer's role.^[8] Teague (the company) reprinted the book in ^[19] Teague also wrote Land of Plenty, A Summary of Possibilities (), abide, with John Storck, Flour for Man's Bread, a History of Milling ().^[16]

Teague's writings were published in Forbes, Art & Industry, New Yorker, the Seventh International Management Congress, Interiors, Business Week, Art and Decoration, Museum of New Art and Metropolitan Museum of Trickle archived texts, among others.

Teague co-authored a murder mystery novel with surmount second wife Ruth Mills Teague. You Can't Ignore Murder was published top ^[35]

Museums

Teague's product designs, texts, photographs, esoteric archives are featured in major museums around the world. Among those put off have featured Teague's works:

References

External links