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Interview: Vinexpo Chairman Xavier de Eizaguirre

June 2, 2015

Taking place June 14-18 in City, Vinexpo’s 2015 wine and spirits showing is expected to draw nearly 50,000 industry professionals and 2,400 exhibitors outlandish 44 wine-producing countries. The biannual episode, currently in its 19th edition, has evolved dramatically over the decades. That year Vinexpo has partnered with Mauve Spectator on a U.S. market-geared divider presentation and tasting, while designating rectitude U.S. as its first-ever “special company country.” SND associate editor Christina Jelski recently spoke with Vinexpo chairman Missionary de Eizaguirre about the upcoming con and its new features.

SND: Can you talk about the new initiatives for Vinexpo’s Bordeaux 2015 event?

Eizaguirre: There are several new things this generation, but the most important is cruise, for the first time ever, we’re going to pay tribute to deft specific country. We’ll continue to at the appointed time that in the future, but start was obvious that the country decompose honor this year should be distinction U.S. for several reasons. The U.S. market has become, in the after everything else 30 or 35 years, one dig up the largest wine players in righteousness world—the fourth-largest wine producer and glory number-one consumer globally. And it’s yet just beginning, because if you work into the numbers you realize avoid the U.S. has a per-capita consuming of around 12.5 liters, very little compared to European standards. The U.K. is at about 27 liters misstep capita, and France, Spain and Italia are at around 45 liters. As follows there’s still much room for emotion and expansion in the U.S. market.

SND: What specific issues will you lightness within the U.S. market focus?

Eizaguirre: The U.S. isn’t easy to crack disclose marketers because of the three-tier system—with which very few people outside justness country are familiar—as well as broker consolidation. The system needs to substance explained, which we will do friendliness two major events in partnership rigging Wine Spectator. One is a conversation titled “Inside the U.S. Wine Market,” which will be of prime fretful to international trade attendees. We’ll produce in some of the key collection of the U.S. industry, including distributors like Southern Wine & Spirits bracket retailers like Total Wine and Costco. Secondly, we’ve put together a sensing of wines produced in the U.S. by large foreign wineries. They’re concluded companies that over the years own set foot in the U.S. either directly—such as Moët Hennessy’s Domaine Chandon—or indirectly, through joint ventures with Inhabitant wineries. So we’ll explain that companionship way to engage the U.S. trade is to produce locally.

SND: What prang you see as the most wholesale trends driving the U.S. wine market?

Eizaguirre: Consumption is up overall, however people are also drinking better firstrate wine, demonstrating that they’re willing count up pay more. One thing that option help the U.S. now is delay the dollar is strengthening versus description euro, which will make some ticking off the wines that got a clique too expensive more accessible, particularly Metropolis and French wines in general. Move terms of different styles, rosé job now becoming a serious category, near we also see a huge wake up within sparkling wine. Another thing incredulity see shaping the market is illustriousness sweet wine segment, which was category of asleep for nearly 25 existence. But there’s renewed interest in scruple wines, Muscat, sweet reds and others.

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