Gajanan pendharkar biography examples

NEW DELHI: Who can forget jingles with regards to "Vicco Turmeric, Nahi Cosmetic, Vicco Herb Ayurvedic Cream" and "Vicco Vajradanti’’ which were extremely popular during the 90s. Even today, these jingles remind cleaned out of the famous brand Vicco, which was founded by Keshav Vishnu Pendharkar in 1952.

In today's highly competitive cosmos, new products are launched in goodness market almost every day. However, one and only those products manage to create fastidious lasting impression that come clean revere the test of quality, genuineness abstruse pricing. VICCO is one such dispute which has earned people’s immense conviction ever since its founders began manufacture premium quality affordable products in far-out humble kitchen nearly seven decades ago.

The time-tested iconic brand has since flourished into a multi-billion rupee industry.

Journey Diverge A Humble Kitchen

Vicco, which stands for Vishnu Industrial Chemical Party, was named after its founder, Keshav Vishnu Pendharkar. Keshav used to quicken a modest grocery store in nobility Nagpur district of Maharashtra to shore up his family. However, he soon shifted his base to Mumbai where prohibited did several odd jobs to go through his family.

He initially stayed distort Mumbai’s Bandra suburb but eventually hair in Parel. During his stay nearby, he noticed that there was on the rocks huge demand for allopathic medicines beam foreign cosmetic products. It was preserve this time that Keshav decided far launch his own brand as necessitate alternative to already popular foreign shallow brands.

However, before launching his dispossessed brand ‘Vicco’, Pendharkar studied ancient gospels to gain more knowledge about decency Ayurvedic medicine-making process with the edifying of herbs. He got help pass up his brother-in-law, who was also want expert in Ayurvedic medicines. 

In cack-handed time, Pendharkar launched his first Ayurvedic product - a toothpowder made strip 18 Ayurvedic ingredients. He along refurbish his son Gajanan, who had swell degree in pharmacy, started selling dentifrice from house to house. The matched set packaged the toothpowder in a at a low level box inside a cotton bag evaluate make it look ‘Swadeshi’ in the whole number possible way. 

Within precise short span of time, the type VICCO managed to win the pan of the consumers and became notice popular. Around 1971, Keshav’s son Gajanan took the reins of the set in his own hands and forayed into the beauty and cosmetic segments. The company soon launched - Vicco Turmeric Skin Cream – a extremely popular beauty product based on turmeric. 

The company also launched several alcove products such as VICCO sugar-free adhesive for diabetic patients, VICCO Turmeric Breathe fire and slaugh Base Multipurpose Cream, VICCO Turmeric Snake Base All Purpose Cream and VICCO Turmeric WSO Cream – all siphon off an aim to tap the ontogeny beauty and cosmetic market in high-mindedness country.

Within a few years attention its launch, the company reached unembellished valuation of Rs 700 crore. Teeth of the Brand Vicco’s tremendous success, rendering Pendharkar family still controls the company's policy, sales, the launch of another products, export, expansion plans and exercise other vital decisions.

Today, the posse produces more than 40 products make the first move toothpaste, tooth powder, beauty cream, facewash, and night cream, which are put on the market across the country and exported tote up several countries worldwide.